on July 1, 2009 by in Uncategorized, Comments (0)

NHL’s Panthers use football agent in ad campaign

CHICAGO (Reuters) – Drew Rosenhaus, a sports agent who typically battles with football team owners to get lucrative contracts for his clients, has been enlisted by the NHL’s Florida Panthers in a marketing campaign to boost season-ticket sales.

“This is part of our new marketing campaign that’s launching next week,” Panthers President Michael Yormark said in a statement Tuesday. “The premise of the campaign is that he’s been retained by Panthers’ fans to renegotiate the season-ticket pricing.”

Sports teams have been hurt by the recession as fans cut back on spending at games or attend fewer events. In the National Hockey League, the tight credit markets have led to the expected sale of several teams as well as the bankruptcy of the Phoenix Coyotes.

The Panthers last season had an average attendance of 15,621 at its home arena, which seats 19,250 people. A full-season Panthers ticket currently costs an average $54.16.

Rosenhaus, who represents such National Football League players as wide receivers Terrell Owens and Chad Johnson, will appear in television, radio and print ads talking about how he has been hired by fans of the hockey team to negotiate lower season-ticket prices and other benefits for the 2009-2010 season that begins in the fall, Yormark said.

The campaign is set to start on July 7, but the team would not confirm if it would result in lower season ticket prices.

(Reporting by Ben Klayman, Editing by Maureen Bavdek)